http://www.mikemace.com/stopflyingblind/archives/22 This is a book in progress, on the art and science of using external information (competitive info, market research, and advanced technology) to drive business strategy. Most companies do it wrong, or don't do it at all. There's a new section every week. Your comments are welcome. If you're new to this weblog and want to read the sections in order, check out the Chapters list at right and start from the top. Fri, 30 Jul 2010 10:09:14 +0000 http://wordpress.org/?v=2.0.2 http://www.mikemace.com/stopflyingblind/archives/22#comment-37626 Mon, 02 Nov 2009 07:25:29 +0000 http://www.mikemace.com/stopflyingblind/archives/22#comment-37626 This is a very good and informative post. This is a very good and informative post.

]]> http://www.mikemace.com/stopflyingblind/archives/22#comment-18 Wed, 07 Jun 2006 02:36:53 +0000 http://www.mikemace.com/stopflyingblind/archives/22#comment-18 Great comments, Avi. Thanks! <i>>>sending your product managers into the real world every once in a while (make it a goal tied to compensation, or they’ll never leave the building</i> Agreed. Even more than making it a part of compensation, the leaders of the product management team need to set an example by doing some customer visits themselves. Eventually it becomes an accepted norm within the group. <i>I’ve also seen focus groups misused to test pricing models</i> Yikes! A coercive atmosphere AND an invalid sample. I agree with your suggestions on proper uses of focus groups. Good stuff.