http://www.mikemace.com/stopflyingblind/archives/23 This is a book in progress, on the art and science of using external information (competitive info, market research, and advanced technology) to drive business strategy. Most companies do it wrong, or don't do it at all. There's a new section every week. Your comments are welcome. If you're new to this weblog and want to read the sections in order, check out the Chapters list at right and start from the top. Wed, 18 Jan 2012 12:09:31 -0700 hourly 1 http://wordpress.org/?v=3.0.1 http://www.mikemace.com/stopflyingblind/archives/23#comment-30 Mark Schraad Mon, 26 Jun 2006 16:18:44 +0000 http://www.mikemace.com/stopflyingblind/archives/23#comment-30 Segmentation is the aggregation of customers into groups with that desire a common set of product attributes. It is NOT based upon demographics, psychographics or sociographics. This later data, however, can be used to determine what marketing messages to deliver, to whom they should be delivered and how to deliver them. Segmentation is the aggregation of customers into groups with that desire a common set of product attributes. It is NOT based upon demographics, psychographics or sociographics. This later data, however, can be used to determine what marketing messages to deliver, to whom they should be delivered and how to deliver them.

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