Comments on: 10. How to work with market researchers http://www.mikemace.com/stopflyingblind/archives/24 This is a book in progress, on the art and science of using external information (competitive info, market research, and advanced technology) to drive business strategy. Most companies do it wrong, or don't do it at all. There's a new section every week. Your comments are welcome. If you're new to this weblog and want to read the sections in order, check out the Chapters list at right and start from the top. Fri, 30 Jul 2010 10:07:48 +0000 http://wordpress.org/?v=2.0.2 by: Barbara Ballard http://www.mikemace.com/stopflyingblind/archives/24#comment-24 Tue, 13 Jun 2006 22:09:47 +0000 http://www.mikemace.com/stopflyingblind/archives/24#comment-24 This chapter is interesting and useful - but is missing a key component. The title is "how to work with ..." and not "how to get along with ...". The latter is a subset of the former. Reading this book as I am, in segments, leaves me dissociated with earlier chapters. So: - what type of projects should each group do? - when, if ever, should the teams cooperated on a project? - what projects should one group refer to the other? - when should each group sub-contract to the other? - how should the results of each group's work be published to the other? This chapter is interesting and useful - but is missing a key component. The title is “how to work with …” and not “how to get along with …”. The latter is a subset of the former.

Reading this book as I am, in segments, leaves me dissociated with earlier chapters. So:

- what type of projects should each group do?
- when, if ever, should the teams cooperated on a project?
- what projects should one group refer to the other?
- when should each group sub-contract to the other?
- how should the results of each group’s work be published to the other?

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