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	<title>Comments on: 12. The online revolution in market research</title>
	<link>http://www.mikemace.com/stopflyingblind/archives/26</link>
	<description>This is a book in progress, on the art and science of using external information (competitive info, market research, and advanced technology) to drive business strategy. Most companies do it wrong, or don't do it at all. There's a new section every week. Your comments are welcome. If you're new to this weblog and want to read the sections in order, check out the Chapters list at right and start from the top.</description>
	<pubDate>Fri, 30 Jul 2010 10:08:39 +0000</pubDate>
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		<title>by: Mike Mace</title>
		<link>http://www.mikemace.com/stopflyingblind/archives/26#comment-151</link>
		<pubDate>Thu, 14 Sep 2006 19:04:23 +0000</pubDate>
		<guid>http://www.mikemace.com/stopflyingblind/archives/26#comment-151</guid>
					<description>Hi, Donald.

Thanks for the comment.  I want to think about your question some more, but my first thought is that the online survey creation process stinks.  Even with a fast web connection, it can be painfully slow to create adn edit a survey, especially whenit goes to more than a few questions.  It's hard to detect errors in skip logic in the tools I've used (I need a flowchart view), and I have had lots of problems getting complicated filters to work.  There are a lot of services, though, and it may well be that I just haven't tried the right ones yet.

Once the survey's completed, the process of getting it out to people is pretty easy and quick -- you just e-mail the link to the survey, or have your list vendor send it out.  Some of the survey tools don't report results the way the list vendors want, so that can be an issue.

Thanks again for asking, and I'll try to think about it some more.

Mike</description>
		<content:encoded><![CDATA[<p>Hi, Donald.</p>
<p>Thanks for the comment.  I want to think about your question some more, but my first thought is that the online survey creation process stinks.  Even with a fast web connection, it can be painfully slow to create adn edit a survey, especially whenit goes to more than a few questions.  It&#8217;s hard to detect errors in skip logic in the tools I&#8217;ve used (I need a flowchart view), and I have had lots of problems getting complicated filters to work.  There are a lot of services, though, and it may well be that I just haven&#8217;t tried the right ones yet.</p>
<p>Once the survey&#8217;s completed, the process of getting it out to people is pretty easy and quick &#8212; you just e-mail the link to the survey, or have your list vendor send it out.  Some of the survey tools don&#8217;t report results the way the list vendors want, so that can be an issue.</p>
<p>Thanks again for asking, and I&#8217;ll try to think about it some more.</p>
<p>Mike
</p>
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		<title>by: Donald Richardson</title>
		<link>http://www.mikemace.com/stopflyingblind/archives/26#comment-150</link>
		<pubDate>Thu, 14 Sep 2006 18:44:43 +0000</pubDate>
		<guid>http://www.mikemace.com/stopflyingblind/archives/26#comment-150</guid>
					<description>Your article touches on all the important survey taking points and is a good addition to the how-to's out there.  

Specifically, I've seen little focus on international markets, and penetration issues in regards to online surveying.  I'm glad someone's delving in to that. 

Seeing that you know what you're talking about, and furthermore, you know how to express it well, I was hoping to see if you'd noticed anything that could have been improved during the &quot;create survey -&amp;#62; distribute invitation -&amp;#62; track responses -&amp;#62; analyze results&quot; process.  

The company I work for, Tercent Inc., recently released www.surveyscholar.com, yet another online survey tool.  As you know, the market is quite full of these online survey tools.  We hope to distinguish ourselves from competitors by providing features that facilitate the process at a more than competitive price.  We want to be easy and cheap.  Although we are focusing on the educational market, I'm sure that any improvements on the general process that you may offer will be invaluable to improving our service.  

I thank you now for the time you've spent reading this, and in advance for any time spent offering your advice.  

Donald</description>
		<content:encoded><![CDATA[<p>Your article touches on all the important survey taking points and is a good addition to the how-to&#8217;s out there.  </p>
<p>Specifically, I&#8217;ve seen little focus on international markets, and penetration issues in regards to online surveying.  I&#8217;m glad someone&#8217;s delving in to that. </p>
<p>Seeing that you know what you&#8217;re talking about, and furthermore, you know how to express it well, I was hoping to see if you&#8217;d noticed anything that could have been improved during the &#8220;create survey -&gt; distribute invitation -&gt; track responses -&gt; analyze results&#8221; process.  </p>
<p>The company I work for, Tercent Inc., recently released <a href='http://www.surveyscholar.com' rel='nofollow'>www.surveyscholar.com</a>, yet another online survey tool.  As you know, the market is quite full of these online survey tools.  We hope to distinguish ourselves from competitors by providing features that facilitate the process at a more than competitive price.  We want to be easy and cheap.  Although we are focusing on the educational market, I&#8217;m sure that any improvements on the general process that you may offer will be invaluable to improving our service.  </p>
<p>I thank you now for the time you&#8217;ve spent reading this, and in advance for any time spent offering your advice.  </p>
<p>Donald
</p>
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