A change in pace
Saturday, October 28th, 2006This weblog is an experiment in developing a book online. I let it rest for a little while because I wanted to think about the feedback I was getting. A number of people seemed confused by some of the chapters — they felt the chapters were incomplete, or they weren’t sure what the point was.
I realized the problem was my fault. To adapt the book content to a weblog, I was taking the draft chapters and splitting them into digestible chunks, posting one chunk a week. Unfortunately, web posts are typically much shorter than book chapters, and have a different structure. In a book, a chapter is usually a fairly long essay. It constructs an argument in segments, like a gourmet five-course meal that builds from appetizers to soup to salad and so on.
A good weblog post is more like eating bon-bons. Instead of building a structured argument, it makes a single point concisely and then gets out of the way. By chopping the chapters into bits, I was giving you the worst of both worlds – you didn’t get the full argument you’d expect from a book chapter, but you also didn’t get the single clear point of a good blog post. Too many of the online chapters felt like fragments – because that’s what they were.
So I’m going to structure the writing a little differently in the future. Instead of trying to replicate book chapters, I’ll just write about the ideas that I want to cover in the book, roughly one idea per week. I think this will make the weblog a little easier to read, and I hope it’ll also encourage more discussion.
As always, I’m very interested in your comments and suggestions. Please don’t be shy!

I'm a technology guy working in Silicon Valley. Former Chief Competitve Officer and VP of Product Planning at Palm, VP of Strategic Marketing at PalmSource, director of Mac Platform Marketing at Apple, and a lot of other roles. Currently I'm consulting and writing a book on business strategy.